This service component is also generally referred to as 'Online Reputation Management' , which involves listening to what is being said/written about your brand on Internet channels.



The service involves constant monitoring of Internet channels and social media platforms for people-to-people electronic communications that relates to the merit of your brand and their experience of purchasing or using your product or service.



This is an important aspect of marketing communication as it offers you the opportunity to change or enhance your reputation, image and impressions. If the conversation refers to some bad experience you can look into the matter and get back to the concerned person with the solution and if the conversation refers to good experience you can enhance the users experience by acknowledging the complement.










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