Sales Promotion




Sales Promotion is a key ingredient in marketing communications mix which consists of a collection of short term incentive tools , designed to stimulate quicker or greater purchase by your costumers or trade partners. Advertising and Sales Promotion communications use similar media sets and may seem to be similar kind of activity, however, they are not and serves two different but important roles of marketing communications with former giving reason and later the incentive to buy.




We can design and execute various sales promotion programs to encourage trial or purchase of your product/services among your target set of consumers using concepts like samples, coupons and premiums. We can further design programs for your trade promotions which revolves around advertising and display allowances at dealers network.




Sales promotion communications are very important decisions and has various considerations to weigh for trade-offs before finalizing a suitable program. The key variables to consider in designing these communications are your strategic positioning and programs effect on the image of your product, Sales hitting a post promotion dip due to stockpiling during sales promotion period etc.




Common Sales Promotion Concepts used are:


Contests, Games, Gift Coupons, Sampling, Trade Fairs and Exhibitions, Rebates, Low-Interest financing, Trade in allowances, Continuity Programs , Tie-ins etc.





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